Download Reveal The all new Volvo S90
Reveal The all new Volvo S90
Reveal The all new Volvo S90
In January 2016 Volvo Cars released their new car Volvo S90. The new Volvo S90 does not only come with a new designed and fully elegance in a car, it also comes with a new fundamental technology.
Thi...
In January 2016 Volvo Cars released their new car Volvo S90. The new Volvo S90 does not only come with a new designed and fully elegance in a car, it also comes with a new fundamental technology.
This is like an all new DNA for Volvo, a DNA that we decided to show with a bit of playfulness in our release film. We wanted to give you a glance at the elegant DNA of the new Volvo S90 without going in to much on product information and technique.
The pre-production was the main thing. Every single detail was planned in advance to later on be programmed into a Motion Control system.
For this film the challenge wasn't to match 3D to real life, but the way around. Matching real life persons into a pre produced 3D landscape was the challenging part.
Produced by Edithouse Film Works in November 2015
Commissioned by A+A Communication for Volvo Car Corporation
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